Solutions Communities
Solutions for Communities
Businesses and other organizations have come to realize the value of internet communities and social networking as a tool for the work environment. This model promotes collaboration and the sharing of ideas and documents, and finding what they need quicker and more efficiently than ever before. In essence, it can create a collaborative workspace for your employees or it can bring customers back to your site time and time again.

There seems to be much interest in social networking applications for business purposes as a way to improve interactions employees, the company and its customers. We believe that social networking applications can act as a catalyst for business initiatives by building communities of employees, partners, and customers. This presents a unique opportunity for businesses that want to explore new ways to improve communications, connect with customers and understand what motivates its employees.

Trapezoid can help you ad the community-building functionality to your intranet or website that your company is looking for. There are tremendous benefits associated with online communities that can take your company to a different level.

Small-business adoption of social networking technology is expected to grow between 20 and 33 percent this year, according to Forrester Research.

''Companies need to realize that to be successful in the future, they need to communicate with the way the next generations want to communicate,'' said Robert Ricossa, vice president of marketing for Nortel in the Caribbean and Latin America.

Nortel recently conducted a study through IDC on hyperconnectivity, and it found more than one in three people use social networks and online communities such as blogs, wikis and online forums for business communication.

In Latin America, 24 percent of respondents said they use social networking for business.

In North America, that number dropped to about 14 percent.

''The lines of social and personal blurring is much more common in Latin cultures,'' Ricossa said. ``In the U.S., you have a very strict line that says this is my work and this is my life.''
 
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